In support of #GivingTuesday 2018, Facebook is partnering with PayPal to match donations to nonprofits up to a total of $7 million.
~Facebook and PayPal will start matching donations at 8:00am ET (5:00am PT) on Tuesday, November 27, 2018.
~The matching offer will expire when $7 million in donations is reached or at 11:59pm PT on November 27.
~Donations will be matched dollar for dollar on a first-come, first-served basis.
Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy.
Created by the team at the Belfer Center for Innovation & Social Impact at the 92nd Street Y—a cultural center in New York City that, since 1874, has been bringing people together around the values of service and giving back—#GivingTuesday connects diverse groups of individuals, communities and organizations around the world for one common purpose: to celebrate and encourage giving. A team of influencers and founding partners joined forces, collaborating across sectors, offering expertise and working tirelessly, to launch #GivingTuesday and have continued to shape, grow and strengthen the movement.